Privacy Policy
Updated as of: 2026 • In compliance with the Malaysian Personal Data Protection Act 2010 (PDPA)
SYUEO MALAYSIA EMPIRE places great value on honesty, integrity, and clarity. We are committed to safeguarding and respecting your privacy, protecting your personal data, and maintaining transparency in all our interactions with you.
✦ Our Privacy Promise
- We respect your privacy and your choices.
- We embed privacy and data security into our business operations and digital services.
- We will not send you direct marketing communications unless you have requested or consented to receive them. You can opt out at any time.
- We never sell your personal data.
- We work only with trusted service providers who adhere to strict data security standards.
- We are open and transparent about how your personal data is collected, used, and shared.
- We respect your statutory rights under applicable privacy and data protection legislation.
1. Who We Are
SYUEO MALAYSIA EMPIRE (Registration No.: 003593452-M) (“SYUEO”, “we”, “us”, or “our”) is responsible for the Personal Data you share with us. For the purposes of the Malaysian Personal Data Protection Act 2010 (PDPA) and any applicable local regulations, SYUEO MALAYSIA EMPIRE is the Data Controller.
Registered / Business Address: Level 41, The Intermark, Vista Tower, Jln Tun Razak, Kampung Datuk Keramat, 50400 Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia.
Customer Service Hotline: +6011-2092 0969 / 011-20920969
Customer Service Email: [email protected]
Official Website: www.syueo.com
2. What is Personal Data?
Personal Data refers to any information relating directly or indirectly to an identified or identifiable natural person. This includes:
- Contact details (name, home address, delivery address, email, phone number).
- Identification and tax details (NRIC, passport number, or Tax Identification Number for invoicing and e-invoicing purposes).
- Digital identifiers (IP address, MAC address, login credentials, device information, browser cookies).
- Transaction details (order history, purchased products, payment confirmations).
- Customer preferences, profile pictures, and user-generated content (reviews, feedback, photos).
3. Collection and Processing of Personal Data
(i) Information Overview: How and Why We Use Your Data
| Interaction / Context | Types of Data Collected | Purpose of Processing | Legal / Lawful Basis |
|---|---|---|---|
| Account Creation & Member Registration | Name, email, phone number, physical address, birth date/age, password, account preferences. | Setting up and managing your account; providing member benefits; responding to inquiries; personalizing service delivery. | • Performance of a contract • Consent |
| Purchases, Orders & E-Invoicing | Full name, billing/shipping address, contact number, order items, transaction history, NRIC/Tax ID (where required for E-Invoicing). | Fulfilling orders; arranging delivery; processing payments; issuing tax invoices and validating E-Invoices in compliance with the Inland Revenue Board of Malaysia (IRBM); fraud detection. | • Performance of a contract • Legal & regulatory obligations |
| Direct Marketing & Newsletters | Name, email address, phone number, marketing preferences. | Sending promotional offers, new arrival notices, newsletters, and exclusive campaign invitations. | • Consent (can be withdrawn at any time) |
| Online Browsing & Website Cookies | IP address, device type, operating system, pages visited, time spent, cart items, referring URL. | Ensuring website functionality; remembering cart contents; improving user interface; traffic analytics; delivering targeted online promotions. | • Consent • Legitimate business interests |
| Customer Support & Enquiries | Name, contact details, records of correspondence, support tickets, product feedback. | Addressing customer questions; resolving complaints; post-purchase customer satisfaction surveys; product quality monitoring. | • Performance of a contract • Consent |
| Promotions, Giveaways & Events | Name, contact details, social media handles, photos/videos taken during events. | Organizing and administering contests, promotional campaigns, lucky draws, or event access. | • Performance of a contract • Consent |
| Premises & Office Visits | CCTV video footage, visitor logbook details (name, contact number). | Ensuring the safety, security, and physical integrity of our office premises, facilities, and personnel; loss and theft prevention. | • Legitimate business interests • Legal compliance |
(ii) Automated Processing and Profiling
We may analyze your browsing habits, purchase history, and demographic preferences to understand consumer behavior and customize marketing communications. You retain the right to opt out of targeted marketing and profiling at any time.
(iii) Data Disclosure and Third-Party Sharing
We do not sell your personal data. We disclose personal data only on a strictly need-to-know basis to:
- Logistics & Delivery Partners: To fulfill delivery of purchased goods to your designated shipping address.
- Payment Gateways & Financial Institutions: For secure payment processing, fraud screening, and transaction clearance (payment card credentials are handled directly by certified payment gateways).
- IT, Hosting & Technical Vendors: Service providers who manage our servers, website hosting, database maintenance, and software infrastructure.
- Tax & Legal Authorities: Government bodies, including the Inland Revenue Board of Malaysia (LHDN/IRBM), law enforcement, or regulatory agencies when required by statutory law.
- Corporate Transactions: Prospective buyers or successors in the event of a merger, acquisition, restructuring, or asset sale.
(iv) International Data Transfers
When data is transferred, processed, or backed up on cloud servers located outside of Malaysia, we ensure adequate data protection safeguards and security measures are enforced in accordance with the PDPA.
(v) Data Retention
We retain your personal data only for as long as necessary to fulfill the initial collection purpose, support ongoing contractual/business relationships, or comply with statutory financial, accounting, and legal requirements. When no longer needed, data is securely deleted or anonymized.
(vi) Data Security
We implement physical, technical, and administrative measures to protect your personal data from unauthorized access, accidental loss, alteration, or disclosure. However, as internet data transmission cannot be guaranteed to be 100% secure, online transmissions are undertaken at your own risk.
4. Your Rights Under Malaysian Law
Under the Personal Data Protection Act 2010 (PDPA), you are entitled to the following rights:
- Right of Access: You may request access to and receive a copy of your personal data held by us (a reasonable administrative fee may apply where permitted by law).
- Right to Correction / Rectification: You may request correction or updating of any inaccurate, incomplete, or outdated personal data.
- Right to Withdraw Consent: You may withdraw your consent for processing your personal data for direct marketing or other non-mandatory purposes at any time.
- Right to Limit Processing: You may request the restriction or limitation of the processing of your personal data.
- Right to Opt-Out of Direct Marketing: You can opt out of promotional emails or SMS messages by clicking the “Unsubscribe” link in our communications or contacting us directly.
- Cookie Management: You can manage or disable cookies through your web browser settings.
5. Contact Information & Privacy Inquiries
To exercise any of your rights, submit inquiries, or request data corrections, contact our Data Protection representative:
Company Name: SYUEO MALAYSIA EMPIRE
Registration No.: 003593452-M
Attention: Data Privacy / Customer Service Department
Address: Level 41, The Intermark, Vista Tower, Jln Tun Razak, Kampung Datuk Keramat, 50400 Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
Phone: +6011-2092 0969 / 011-20920969
Email: [email protected]
Operating Hours: Monday – Friday, 9:00 AM – 6:00 PM (excluding Malaysian Public Holidays)
By accessing our website, purchasing our products, or utilizing our services, you acknowledge that you have read and agreed to the practices described in this Privacy Policy.